CREATIVE MOTHERF*CKERY.

Create Immensely Profitable & Remarkable Work By
Merging Art + Business for Superior Results.

A personal essay on creating remarkable work that gets people to tune-in, care, and pay you handsomely. A novel approach to breakthrough business results, essential in an AI-obsessed world drowning in white noise, fakeness, and lies.

By Ross O’Lochlainn

Dear (Dormant) Creative Motherf*cker,

If you’re feeling called to ship more high-quality, soul-driven work that gets people thinking and talking — and you’re looking for a way to do it that’s faster, less effort, and more fun than ever before, this letter is for you.

On this page, I’ll share why merging Art and Business is the single strongest (and smartest) move you can make in this current digital age, as Artificial Intelligence emerges as a force in human consciousness.

In fact, I’ll explain how it will turn you into an untouchable operator in your marketplace that no one can compete with.

What I’m talking about is a simple (yet surprising) and profitable way to create your best work (yet), in half the time, while having 10X as much fun.

It’s called, Creative Motherf*ckery.

We’ll begin this page with a definition:

  • Merging Artistic Expression with Commercial Production to create things that are both Remarkable and extremely Profitable.
  • Crafting work with care, integrity, intensity and passion, so it’s instantly and unmistakably recognizable as your own.
  • Sharing sincere thoughts and opinions from a place of unfiltered authenticity and emotional honesty.
  • Using your individual human experience as a potent competitive advantage — delivering ideas, insight and wisdom like no one else.
  • Disregarding convention and shattering expectations.
  • Unleashing your inner genius; discovering the greatest ideas you never knew you had.
  • And doing all of this fast, without needlessly suffering through the creative process.

I’ll tell you from first hand experience:

Creative Motherf*ckery is good great for business.

It’s what allowed me to rapidly rise up through the ranks of the hyper competitive copywriting game. And then to later build my own coaching and consulting business, working behind the scenes with some of the biggest names in the business.

It’s also been extremely profitable for my clients, pushing them onto new heights, doubling and tripling their businesses.

The reason is simple: like nothing else I’ve found, Creative Motherf*ckery attracts your True Tribe. That group of like-minded individuals who are a perfect fit for what you do. Those special few who deeply resonate with your work and become the spine of your business world. These are the people you are meant to lead to higher ground, who stick around for years.

Having the ability to attract these folks into your World is what I want for you.

Hence why I’m called to write this letter at this moment in time.

Right now, we’re passing through a moment where humanity (and specifically the world of business) is starting to see the wreckage of the first victims of AI washing ashore.

There will be many more casualties as the next few waves arrive.

My hope is this letter will save a few folks who pay heed to the message within.

Let’s start at the beginning.

THE GREAT REPLACEMENT OF HUMANITY

Once men turned their thinking over to machines in the hope that this would set them free. But that only permitted other men with machines to enslave them.” – Frank Herbert, Dune

As I write this letter, the world is mindlessly drifting towards a reality where humans will (apparently) become obsolete.

We’re told (almost gleefully) by elitist experts and fancy technologists that the latest AI robots will be superior to humans in every way.

At that point, we’re told, the majority of humanity will hold no value. The bots will inevitably replace us, we’re told. And there is nothing we can do about it.

“Surrender!”

Credit: Lyon Kid Art

This mechanical revolution started in automotive manufacturing in the 1970s. It’s now come for the world of communication and media.

Images, words, audio, videos. The robots can now make it all.

And with the arrival of this revolution, some humans are rushing to replace other humans (writers, appointment setters, etc) with these AI robots.

In some cases people are happily replacing themselves, allowing The Matrix to turn their humanity into a low-grade, soulless sock puppet — devoid of spirit and presence — all in the interests of saving time and money.

This is a Motherf*cker who has checked out.

This is not the way.

If you’re thinking about (or have already handed) the keys of your creative thinking and output over to these robots, I want you to give me four minutes.

Consider what I have to say in this next section.

Now is not t