Today's Q&A Saturday is a special one. Because it's a two-for! We're gonna look at of the biggest problems people face when working on their USP I get to share one of the best lessons I ever learned from legendary copywriter, Gary Bencivenga Let's dive in! ===================================== I'm looking for some help with my USP. [...]
Talk radio in Montreal is blowing up my kitchen speakers these days. The hot topic lighting up the local airwaves is Bombardier -- a local aerospace giant. They've got the government strapped over a barrel for a $1 billion bail out. The money is needed to help salvage a botched airplane project, which, commentators say, [...]
So, I watched the latest Marvel movie: Deadpool. For those of you who don’t know Deadpool, he’s Marvel’s greatest (and funniest) anti-hero. He's known as “The Merc with a mouth”. And it's his mouth (in part) that's responsible for his first movie breaking all sorts of box office records in the past week. (Just when everyone [...]
This Valentine’s Weekend has been a cold one. I mean REALLY cold. Not because my lovely lady is half way around the world. But because Environment Canada issued an extreme cold warning this weekend. We’re talking -27 degrees Celsius. Or I as like to call it, “Stay the hell inside, you lunatic!” weather. "Where are you [...]
Back when I was working in B2B Software Marketing, I had a pretty hefty commute. We’re talking about an hour and a half each way. Every day. My mode of transport? BMW. (Bus. Metro. Walk.) Where I worked was also a pretty dispersed area, meaning you needed a car to get anywhere. If you wanted to get [...]
At the end of 2015 I spent 3 weeks at home in Ireland for Christmas. 'Twas my first time home for Christmas in 5 years. That's a looooong bloody time. So long, I almost forgot how good the Guinness tastes back home. (Almost.) It's pretty well known around the world that we Irish like our drink. And [...]
Last December I spent approximately $3,000. This, ultimately, was for just 13 seconds of wild entertainment. That comes out to about $230 per second. Now, you might think that seems like a lot. And, I'll be honest, it is. But would you think I’m crazy if I told you I’d spend it again in a heartbeat? Of course, [...]
O ne of the things I love to do most is help people get clear on their USP. And one of the things people working on their USP love to do most is get ahead of themselves. But no judging here - it’s only natural! Let me explain... Every business owner, entrepreneur or product creator get excited [...]
(This article was originally a guest post for Copy Chief.) You may have seen the mean looking lady at the top of this article on TV before. Or maybe on YouTube. She's the lady who's always in those cage fights, crushing some other girl in a "no-holds barred" blood contest. She normally ends up winning, brutalizing her opponent in a matter [...]
