SPECIAL OFFER + 🎬 LIVE WORKSHOP, JUNE 11

THE CREATIVITY FUNNEL

Turn the work you already do with clients into a top-performing client gen funnel.

Let Me Show You How I Turn Assets I’ve Already Created For My Clients Into Products & Workshops that Get New Premium Clients Buying Their Way Into My World.

If you’ve ever thought to yourself: “All I want to do is create stuff I love to make and have new clients come to me” — then the page is for you.

I want to show you the method I’ve found for doing great work with my clients (back stage, inside my Client Studio) and turning what I create into highly effective customer and client acquisition offers. All without needing to:

  • Create a whole bunch of social media posts (Insta reels, TikToks etc)
  • Run an energy-sucking sales call funnel, or
  • Relying on giant, risky launch campaigns.

Here’s how it works…

THE BIG PROBLEM WE’RE SOLVING.
Your dilemma: You want new customers and clients, but building new funnels is complicated, and tiresome.

Worse, the dirty marketing secret no one talks about is that most new front-end funnels don’t work.

When someone builds a new funnel and it fails, most blame the funnel itself.

In reality: it’s what’s inside funnel (the product and offer) that causes it to win or lose.

There’s also a second dilemma that your prospect experiences.

They’re searching for help to solve their problem, but nearly every offer they see is high-commitment, high-risk, and hard to say ‘Yes’ to. Hence they requires a lot of “convincing” energy to get them to join your Big Thing.

Sadly, in both dilemmas, everyone is guessing.

The business is “guessing” what their funnel should be about and the prospect is “guessing” what the program will be like on the other side.

The solution I’ve found to both of these dilemmas is to:

a) Turn the product inside out and,
b) Flip your “funnel” mindset back-to-front.

Here’s what I mean…

CREATIVITY FLOWS OUT. CUSTOMERS FLOW IN.
Lots of people on my email list try to funnel hack me. I get people buying all my stuff just to see how I sequence things together so they can understand what I’m doing to convert prospects.

In case you’re wondering, here’s what my funnel looks like:

Works like a charm.

Many try to copy this structure and fail.

They fail because they study my funnel through the lens of asking:

“How do I create a funnel that turns leads into customers and clients?”

Instead, they should be asking:

“How do I funnel people towards my creativity (i.e. the things I’ve already created for my clients) so they know I’m the right fit to help them?”

⚡ KEY INSIGHT: The most effective customer and client acquisition offers come from sharing a solution to a problem I already solved for my best clients. The funnel (and advertising) worked because it amplified the number of people like my best clients who could see it.

This is how the most effective and efficient way of finding a funnel that actually works:

People fail because they focus on funneling the wrong flow.

This approach works way better than the “funnel first” approach because:

a) I don’t have to guess what works. My clients and customers tell me by what they pay for.
b) I don’t have to create a bunch of new funnels to acquire new customers. I’m simply send traffic to what I create for my clients.
c) I get paid multiple times for every solution I create. Coaching fees, workshop fees, course fees, consulting fees.

This is what The Creativity Funnel is all about.

Giving yourself a simple system so your Creativity can Flow Out into the world and Customers and Clients can Flow In.

ONE CORE PRODUCT. MANY DOORWAYS INTO YOUR WORLD.
The ultimate goal: deliver one core product (a core program) where you do your best work with your great clients you love to solve problems for.

Then you take the solutions you create for them and package them into easy-to-buy products that you offer to your audience. This allows new clients to buy their way into your world.

Repeat this process over time and you end up with many proven doorways into your world, where prospects can filter themselves in based on the problem (product) they want solved right now.

Building Bridges: How I multiple my conversions and tap into mutiple “pockets of demand” by giving people multiple ways to buy while running just One Core Product (my Client Studio).

I’ll show you exactly how I do this in a way that’s not overwhelming, where you don’t have to build a gazillion complicated funnels.

Instead, I’ll show you how I take the things I’ve already created for my clients and package (or repackage) them into new products, workshops, and offers — allowing premium clients to buy into my World.

I’ll even show you how to peel off different parts of your program into individual low-ticket offers to strategically create a series of front doors (problems to be solved) so prospects can choose the most pressing problem to engage you with.

Just like this offer right here (*wink wink*).

From there I’ll give you the simple system I use to get people who buy my low-ticket product to join my high-end programs — all without big launch campaigns or running a time-consuming sales call funnel.

INSIDE THE CREATIVITY FUNNEL, I’ve bundled 3 of my most effective strategies into one package. Plus I’ve added an exclusive workshop where I’ll assemble aspiring Creative Mofos to walk them through exactly how to engineer their own Creativity Funnel.Inside this bundle, you’ll get 3 of my core trainings, which make the heart of The Creativity Funnel:

  • The Client Studio How I Re-Engineered My Clients into a Premium Collaborative Space That Pays Me $35k/mo to Create for 1hr/day.
  • The Studio Ticket How I sell access to client workshops to create customers, attract new clients, and rapidly test offers — in just 69min.
  • Customer Creation How I ‘Create’ Customers By Repackaging Existing Content Into Low-ticket Offers — And Effortlessly Accelerating Them Into My Premium Program without Sales Calls

I’m also adding a bonus Implementation Workshop that will happen next June 11th.

THE CREATIVITY FUNNEL WORKSHOP. This is where I’ll walk you through your own version of this system and help you design it so you can take the things you’ve already created for your clients and turn them into customer and client generation offers. DURATION: 2hrs. TIME: June 11th, 1pm Eastern.

If you’re wondering about exactly what’s inside, you’ll find the full details below.

Or if you’re already blown away by this value, you can just click here to join now:

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PRODUCT #1

THE CLIENT STUDIO

Behind The Scenes: How I Re-Engineered My Clients into a Premium Collaborative Space That Pays Me $35k/mo to Create for 1hr/d

Let Me Show You The Exact Program Design, Structure & Principles To Replicate It For Yourself.

WHAT YOU’LL LEARN FROM BEHIND THE SCENES, INSIDE THE CLIENT STUDIO:

  • The 3-Part Model I’ve discovered for creating an energizing, fun, and artistically fulfilling client delivery program (Replacing the time-sucking and energy draining traditional group coaching model).
  • My “braindead simple” method for reassembling your existing clients into a Client Studio they’ll love to be a part of — without having to reinvent the wheel or start from scratch.
  • How I’ve engineered my Client Studio so I only have to create for 1-hour per day.
  • The 4-step process that allowed me to expand my whitespace to 3-days per week (giving me an optional 4-day weekend every week).
  • The simple change I made to how I lead my clients that led to a 3X increase in retention time and a huge uptick in client success.
  • How to integrate Video Game & Role-Playing Game (RPG) Principles to send client engagement, results, and fun through the roof — all while simplifying delivery.
  • A breakdown of the exact revenue model I’m using to target $500-750k in profit per year, with just 2 days per week of delivery.
  • The exact deliverables and assets I create to run my entire model on just 1-hr per day of creative time.
  • A counterintuitive solution to ethically make compelling promises — even if you don’t (yet) feel confident in your ability to deliver result in a group.
  • How to get clients to pay you top-of-market rates to create content that don’t exist (yet).
  • The most reliable way I’ve found to avoid wasting hours creating tons content that no one will want or use.
  • The genius method I learned from Dan Sullivan (of Strategic Coach) that allows me to systematically create hit product (after hit product) while driving epic results for my clients.
  • How to discover the solutions your clients are desperate for — and a way to create them that’s so “on brand” that people will consistently tell you, “I love your way of doing things!”
  • How to organize your Client Studio so people are happy to stick around for 3-4 years
  • How to systematically find “pockets of buyers” in your existing audience by re-using the content you create inside your Client Studio (this will cut down your marketing content creation time by about 3-4X. SPOILER: I’m doing it right now.).
  • My foolproof method for discovering a truly Unique Mechanism that will sit at the centre of your Intellectual Property (IP) for years to come.

WHAT YOU GET

#1 THE CLIENT STUDIO
Part Group. Part Video Game. Part Creative Studio. This core training shows how I re-engineered my clients into a premium collaborative space that pays me $35k/mo to create for 1-hr/d. A behind the scenes look at my journey of creating my own Client Studio, where I share the structure, principles, and components required for assembling your own.

  • Core Training: 11 lessons, 62-mins of targeted training walking you through my Client Studio system.
  • Q&A session: Interactive session where I answer questions and clarification of how the model works and applies to various experts and coaching models.
  • Guidebook: 16 page guidebook walking you through the process with examples and reference material.
  • Template: The Client Studio program structure and delivery process.

BONUS #1: Q+A WORKSHOP RECORDING W/ ROSS
Get access to the replay from the workshop where we co-create the design of Client Studios. Includes an Ask Me Anything (AMA).

BONUS #2: THE CLIENT STUDIO = PAID ADS CHEAT CODE
A detailed walkthrough of how I used The Client Studio model to shortcut the process of creating a Self-Funding Ads campaign. Scaled to $10,000/mo in ad spend, all financed by the new leads. This bonus walkthrough explains the process of how I used the Client Studio to discover the exact offer that led to my most profitable front-end paid marketing campaign.

BONUS #3: CASE STUDY INTERVIEWS
Two interviews (and walkthroughs) of my clients who have assembled their own Client Studios using my model, and started to stack Monthly Recurring Revenue (MRR) where they get paid to create for their clients.

PRODUCT #2

THE STUDIO TICKET

Behind The Scenes: How I sell access to client workshops to create customers, attract new clients, and rapidly test offers — in just 69min

Get The Exact System and Funnels I Use To Offer Workshops — Without Adding Tons of Extra Work

WHAT YOU’LL LEARN FROM BEHIND THE SCENES, INSIDE THE STUDIO TICKET:

  • The 4-step process I use to reliably (and ethically) sell tickets for a product that doesn’t exist yet
  • The exact funnel structure and email campaigns I use to rapidly fill my workshops (along with a bunch of examples)
  • The exact offer structure I’ve found that works best for workshop tickets
  • How to craft a “workshop promise” that makes it naturally attractive and desirable for your dream prospects
  • How to convert the people who buy access to your client workshop (without p*ssing your clients off with a giant pitch session)
  • Rapid offer deployment: How I go from blank page to shipped offer with 69-mins of work
  • Why “lightweight” offers are the way of the future in the current marketplace of ideas – easy to make and easy to buy.
  • Why I don’t believe in spending time optimizing sales pages for workshop tickets
  • How I outline new trainings in less than 15 mins
  • The absolute genius method I learned from Dean Jackson to avoid creating a course/product that no-one will ever buy
  • The 3-phase process I use to take a winning workshop topic and turn it into a premium course that converts on cold traffic
  • How to clone your best clients by selling access to the trainings you’re already running
  • Why big marketing claims are becoming a thing of the past — and why the best clients are buying access to “try before they buy”
  • How I use a niche principle from professional Real-Time Strategy gamers (who dominate in games like Starcraft and Age of Empires) to ship offers faster than nearly anyone I know.
  • The obnoxiously simple method I use to source a neverending stream of email ideas to promote my workshops
  • The creative principle anyone can apply to become prolific at shipping new offers — in a way that’s fun, energizing, and doesn’t feel like a burden
  • How to systematically find “pockets of buyers” in your existing audience with the strategic use of workshop topics (this will massively reduce the amount of marketing content you need to create))
  • The super simple workshop follow-up sequence I use to convert workshop customers into high-end clients of my premium programs
100% LIFETIME GUARANTEE
If you do not get value from this training and templates you can claim a full refund at any time for any reason. Simply email your receipt and you will be refunded inside 3 working days.

WHAT YOU GET

 

    • THE STUDIO TICKET

 

      • Core Training: 11 lessons, 135-mins of targeted training walking you through my Studio Ticket system.
      • Q&A session: Interactive session where I answer questions and clarification of how the model works and applies to various experts and coaching models.
      • Guidebook: 26 page guidebook walking you through the process with examples and reference material.
      • Template: The Studio Ticket campaign structure and workshop delivery process.

 

  • On-going access: workshop replays, training resources — plus future updates
  • Campaign + Funnel Templates: Copy and paste page templates along with example campaigns (emails and structures).
  • Email Templates: Working examples of my highest performing workshop ticket campaigns.
  • Offer Templates: Working samples of the Studio Ticket workshop offer I use

PRODUCT #3

CUSTOMER CREATION

How I ‘Create’ Customers By Repackaging Existing Content Into Low-ticket Offers — And Effortlessly Accelerate Them Into My Premium Program

The Exact System & Templates I Use To Find Buyers In My List — And Convert Them Into My Premium Program (Without Sales Calls)

WHAT YOU’LL LEARN FROM BEHIND THE SCENES, INSIDE CUSTOMER CREATION:

  • Step-by-step walkthrough of the 5 key components of effective Customer Creation
  • A peek behind the scenes of my Customer Creation system — generating an average of $46,500 per promotion (with payments)
  • The dead simple 2-part funnel converting $100 buyers into $18,000 clients
  • The 3 elements every Customer Creation offer needs to attract high-intent buyers
  • How to use content you’ve already created to systematically find “pockets of buyers” in your audience
  • How to create pages that convert like crazy without writing long-form copy
  • How I assemble a simple low-ticket product in ~2-hrs
  • Detailed walkthrough of two top-performing customer creation offers working right now
  • How to effectively get people to purchase premium programs without sales calls

WORKSHOP TICKET + VIP

EXACTLY WHAT YOU GET:

  • Everything in the standard option.
  • 90-min 1:1 Zoom with Ross, co-creating your Studio Ticket workshop strategy
  • 30-days email support, to answer any additional questions and get feedback & guidance on implementation.

CLAIM THIS OFFER