REVIEW: DEAN JACKSON’S EMAIL MASTERY

How “The 9-Word Email” Changed My Entire Career

Are you an entrepreneur wanting to make more sales? Do you collect people’s email addresses when you generate leads?

If you ARE collecting email addresses… then you’ll probably admit that you could do a better job following up with them.

The good news?

If you DO have the email addresses for a list of leads, then there’s a TON of money… waiting for you to collect it.

I can tell you that from experience because for the longest time I had no clue what GOOD email follow-up actually looked like.

In fact… back in 2012, I knew NOTHING about email marketing.

At the time, I worked for a small environmental software company.

This was a company without a proper marketing team where I (an environmental engineer who could write pretty well) became “the marketing guy.”

I learned pretty fast that email marketing was a big part of the online business game.

I just had no idea how to do it WELL.

I followed a bunch of advice from marketing companies like Hubspot, MailChimp, CopyBlogger… among other email marketing sites.

I tried all of the email marketing “best practices”… but, sadly, hardly any of it made the cash register ring.

Which was very frustrating…

The compliance company I was working for was getting about 1,000 email leads a month… but hardly any sales from our follow up.

That’s when my cousin introduced me to Dean Jackson.

“Check out his podcast, I Love Marketing.”

I instantly loved Dean’s style and philosophy about marketing.

I jumped on his email list… and was instantly blown away by the way he used email.

It felt so real. So PERSONAL.

Everyone else talked about how being personal in your email was important… but with Dean’s approach, you could FEEL it.

That’s when I told myself, “This is on a whole different level. I have to learn how to do this.” 

I’d learned about his 9-word email strategy and decided to give it a go with our list.

And the results blew me away!

I can still remember the sales director for the company coming to my office, asking me:

“Hey, this email stuff is working really well. How are we getting these results?”

So later, in 2014, when Dean first opened his Email Mastery program, I convinced my boss to let me join… and with the results I’d been getting, she was happy to foot the bill.

As I’ll explain on this page, joining Email Mastery has turned out to EASILY be one of the best decisions I’ve ever made!

Using Dean’s teachings, I helped that software company sell an extra USD $1 million worth of software over a 2 year period… using the leads we were already getting.

(A huge deal for the company at the time!)

In 2015, I left that environmental software company to become a full-time marketing consultant.

During that transition, Dean’s program helped my career tremendously as I applied what I learned to get results for all of the clients I worked with.

Over the past 5 years, I’ve used Dean’s email marketing strategies to collectively earn myself and my clients millions of dollars.

All that’s to say… I’ve had a lot of personal success with what Dean teaches inside of his Email Mastery Program.

So I wanted to write this review to give you the good, the bad, and the ugly because I’m in a pretty unique position to do so.

Why?

Well because I joined Dean’s program when it first