THE RETURN OF TAKI MF’N MOORE
How Taki Got His Magic Back & Started “Conjuring” 2-3X More New Clients (Replacing Sales Calls) By Reconnecting With His Creative Motherf*ckery.
READY TO UNLOCK YOUR
CREATIVE MOTHERF*CKERY?
TAKI’S JOURNEY SNAPSHOT
BEFORE
- Email Shame: Taki was deeply ashamed of the emails that had his name on them. His ‘content machine’ was recycling his IP, with no soul and no swagger. Compared to writers he admired, he felt embarrased.
- Blue Balls of the Soul: Accidentally scaled himself out “the fun parts” of his business. Things felt big, slow and not fun. “I lost my mojo.”
- Sales Call Drag: Sales calls (and managing the call team) felt restrictive. Stopped Taki from experimenting and trying new things.
- Recalling The Glory Days: A client revealed to Taki that he would regularly ask himself: “What would 2017 Taki do?” Started wondering if his best work was behind him.
AFTER
- Creative Rebirth: “My spark is back. Business is fun again.” Audience and peers have recognized his return to form.
- Sales & Profit Domination: Now converting 2-3X the number of new clients. Profit way up as team shrunk from 36 down to 8.
- Sales Call Freedom: All these new clients are buying without a call. No more sales calls or sales team. Just Taki, his emails, and an Offer Doc.
- Big Dogs Coming To Play: High-level industry players and peers are becoming clients after recognizing he’s got what they need.
- New Horizon: “I feel like my best is yet to come.”
Where Soul meets Sales and Resonance meets Results.
THE FLOW
PHASE 1: Return to Writing & Tapping into The Frequency.
Taki’s journey started with fixing the emails that had his name attached to them. His ‘content machine’ was producing emails and “they were just shit, just shit… I hated them. I just felt like this deep sense of shame.”
One of Taki’s early “Splurges” to reignite his creativity.
At the time, his business felt “big and slow and bloated and heavy.” He felt creatively constrained. “I had blue balls of the soul,” after Taki had scaled himself “out of all the fun stuff.” Stuck in meetings, he secretly wondered if his best work was behind him. One day a client revealed that in moments of doubt, they would ask themselves: “What would 2017 Taki do?” Ouch.
He started to solve the problem by reclaiming control of writing his own emails, putting himself on a mission to save his audience “from ever having to read a shit email again.”
Taki’s Creative Mofo journey started with a 6-week writing experiment: Write daily emails to see if he could do it, whether they worked better than the machine, and whether he enjoyed it. “If any one of those was a no, I’d be like, Okay, well, Mission failed.”
Taki started to Write Like A Motherf*cker by tapping into The Frequency. The result? He felt alive again, creatively, and pride in his work returned.
“It was kind of amazing, dude… creating was fun again.” His audience noticed too. After revealing his 6-week experiment, the audience response was a resounding “Welcome back!”
The response from Taki’s audience after he started Writing Like a Motherf*cker
PHASE 2: Installing The Campaign Rhythm
Armed with his new writing rhythm, Taki installed The Campaign Rhythm by creating weekly campaigns to increase the number of offers made to his list every month.
Before, his offer cadence was sporadic: “Zoom out, week to week, you wouldn’t notice an offer cadence, just a promo around our three live events a year.”
Taki planning out ideas for a campaign using the Interestingness Goldmine technique.
The Campaign Rhythm allowed Taki to bring more clients into land off the back of his creative output. “As soon as I could map it to a weekly campaign, not only was there a creative outlet, but there’s also, like, a really immediate, like business result.” Like: “I write this email, we sign these clients.”
Sales momentum started to build across his offers, elevating his confidence and setting up the next phase.
Taki also started to inject some fun campaiugns that he wanted to do ‘just because’, like funding the purchase of a vintage Land Rover with a mastermind offer. It sold out with one email.
The vintage Land Rover Taki funded with a mastermind campaign he spun up. Divided into 12 thank you cards, one for each mastermind partipcant.
PHASE 3: Injecting Offers With New Creative Energy
With The Campaign Rhythm installed, Taki was now “hands-on” with the offers being made to his audience every week. This allowed him to inject new creative energy into his offers for hist existing core programs.
Black Belt (core group), Boardroom (mastermind for coaches doing $1mil+) and Clients (for coaches under $10k) all saw significant upticks in conversions from adding a regular offer rhythm. After a few cycles, Taki added more variety to his campaign cycle by including a paid workshop in The Campaign Rhythm.
These paid workshops added a lot of energy to Taki and his audience. After running two paid workshops in 30 days, Taki noticed they did “an amazing job of adding people to Black Belt”. More: they produced a big audience effect. “We sold 700 tickets at 100 bucks a ticket… we spent like four grand on ads, and made $70,000 in ticket sales. I was like, ‘Holy crap, dude. This thing is, like, mental.'”
Workshops accelerated “time on brand,” drawing more conversion in faster. Pride returned as people thanked him for the paid workshop: “Peopel were telling me, ‘That was the best 100 bucks I spent.'”
This accelerated The Joy Cycle for Taki’s Creative Energy, with his audience matching his new Frequency.
The Positive Feedback Loop that unleashed the Life Force dormant inside Taki’s business.
The Life Force of the Business was back and in the driving seat. Results started to compound, hitting an upward curve. Taki boosted conversions across the board by bringing his core offers in line with his new creative direction.
His ‘Clients’ program was initially filled, before being taken off the market due to ‘lack of Pride in it’s current format’. ‘Boardroom’ was modified to be capped at 100 and then made more exclusive (“Wilburys only”). And ‘Black Belt’ (his core offer) became the focal point of Taki’s desire to start convert without sales calls.
PHASE 4: Converting Without Sales Calls
Riding his creative momentum, Taki’s decided to remove sales calls from his conversion process. Previously, he’d hesitated because of the relationship he’d had with a sales team he’d cared for and felt responsible for.
His paid workshop experiments revealed that clients were willing to join without a sales call, but running a sales-call funnel in parallel with a “no-call” funnel was adding significant friction.
Taki decided to go all in on converting without sales calls, relying on using paid workshops and The Campaign Rhythm to scoop up the demand being generated by his Creative Motherf*ckery.
With the improved ‘time on brand’, Taki can now “conjure clients into existence.” He’s seeing 2-3X the number of new clients coming into his business over last year. More: these changes allowed him to lean down his team from 36 people to a team of 8 core killers.
All driven by his Creative Motherf*ckery.
Taki having a blast banging out emails and “Conjuring” new clients.
PHASE 5: Revitalized Video
Taki circled back to video because it was something he’d neglected during the writing phase. Taki’s goal was to restart his YouTube channel and make it a focal point for his business. He hired a well-known YouTube coach to get clear on the strategy and structure he’d use.
His early videos were effective at producing clients, but felt overly scripted and structured. “It worked great. But for a while, I’d get the script and put it in the teleprompter… it just felt like hard work. It didn’t feel like me.”
Despite YouTube producing lots of new clients Taki admitted, “I wasn’t loving it.” He knew that if he didn’t make changes, he’d start to avoid making videos. To solve this, Taki integrated more of his Identity, Artistic Expression and Fun into the creative process.
Identity, Fun, and Artistic Expression. The Internal elements of the Art side of the Creative Motherf*cker Model.
Instead of heavily scripted videos, he modelled his workshop structure where instead of a script, he sketched out “nine boxes with a little picture in each one”, all while integrating the most important principles of his YouTube coach.
“Now I get to be me again… the videos are much more expressive.” The result is a YouTube channel that continues to compound in terms of producing new clients — while bringing a bunch of recognition and admiration from his peers.
Taki launched a new format for Coaches Getting Coffee, something he’d imagined doing for years.
With an epic audience connection, business is now thumping. “People are buying rather than being sold.” Taki is attracting 2-3X new monthly clients — while also attracting higher-caliber clients: “People in the industry I admire… They want what we’ve got”.
With his creative magic fully back, Taki declared, “Feels like my best stuff is ahead of me,” and Taki sees a future where he can be “a creator who runs a coaching business, not a coach who creates.”
THE COMPOUND EFFECT OF
TAKI’S CREATIVE MF-ERY
(In his own words)
- Taki’s Magic is Back. “Internally for me, business is fun again. I feel like I’ve got my mojo back.”
- ‘Conjuring’ 2-3X new clients. “Business is thumping. We’re doing at minimum double and sometimes triple the new client sales that we used to do even a year ago. I mean, it was good then. It’s ridiculous now.
- Selling without sales calls. “Nobody’s getting sold. Everyone’s buying, which I love.”
- Higher calibre of client. “There’s people who you know from the internet, who you look up to and admire… and the people you don’t know, but you know they’re a big deal. Those people are coming to work with us now and they want what we’ve got, because they see that we can help… which is just… that’s a blessing.”
- Creative work more engaging than ever. “It’s really easy to talk enthusiastically about the cool stuff we’re doing… instead of thinking about the glory days and hoping it gets better in the future — which is just so epic.”
- Profitablity way up. “We’ve gone from a team of 36 to a team of 8, and the sales numbers are double or triple, depending on the month. So that’s super exciting.”