THE RETURN OF TAKI MF’N MOORE

TAKI’S JOURNEY SNAPSHOT

BEFORE

• Email Shame: Taki was deeply ashamed of the emails that had his name on them. His ‘content machine’ was recycling his IP, with no soul and no swagger. Compared to writers he admired, he felt embarrased.
• Blue Balls of the Soul: Accidentally scaled himself out “the fun parts” of his business. Things felt big, slow and not fun. “I lost my mojo.”
• Sales Call Drag: Sales calls (and managing the call team) felt restrictive. Stopped Taki from experimenting and trying new things.
• Recalling The Glory Days: A client revealed to Taki that he would regularly ask himself: “What would 2017 Taki do?” Started wondering if his best work was behind him.

AFTER

• Creative Rebirth: “My spark is back. Business is fun again.” Audience and peers have recognized his return to form.
• Sales & Profit Domination: Now converting 2-3X the number of new clients. Profit way up as team shrunk from 36 down to 8.
• Sales Call Freedom: All these new clients are buying without a call. No more sales calls or sales team. Just Taki, his emails, and an Offer Doc.
• Big Dogs Coming To Play: High-level industry players and peers are becoming clients after recognizing he’s got what they need.
• New Horizon: “I feel like my best is yet to come.”