THE CONVERSION ENGINE

The framework I use to diagnose bottlenecks and
prescribe solutions for my clients (and myself!)


SUMMARY

  • [00:00-3:50] Overview of the system: Flow (1- The Lead Refinery), Conversation (2- Trust Reactor, 3- Converter, 4- QA & Sorting Center), Product (5- Offer Engineering)
  • [03:50-08:45] The Lead Refinery: Create a flow of high-quality leads, educate these newcomers about your methods, present your unique offerings, and sort the leads into NOW vs. FUTURE buyers.
  • [08:45-14:28] The Trust Reactor: The destination or container for future buyers. Systematically build both short-term and long-term trust with these leads, and aim to maximize your conversions.
  • [14:28-20:30] The Converter: Activate the audience in your Trust Reactor into an action, conversation, or sale through your marketing activities and strategies.
  • [20:30-24:58] The QA and Sorting Center: Qualify your leads in conversations, identify 5-star and golden prospects. Sort golden prospects into your “big thing” or “small thing”.
  • [24:58-31:44] Offer Engineering: Engineer compelling offers and messaging, attract people and quickly integrate them into your world. Creating programs that are easy to deliver.
  • [31:44-32:43] Bottleneck Identification: At any point in time, the bottleneck will be one of the five components.

NEXT STEP: CLAIM YOUR GOLDEN TICKET

NOTE: This is not a sales call. It’s a guest pass designed to get you a business result in the next 4 weeks.

Here’s what you get:

  1. 15-minute Bottleneck Identification Call on this short call, we’ll work together to pinpoint the #1 bottleneck preventing you achieving your business goals.
  2. At the end of that call, I’ll prescribe a training for you to bust through your bottleneck. These trainings are usually reserved for clients, but since you’re a friend of a friend, we’ll make a limited time exception.

Book your 15-min Bottleneck Identification Call below.