MAKE YOUR BUSINESS
Open Every Day
On this page is a collection of strategies and resources to make your business Open Every Day.
NEW SYSTEMS
How To Build A Business That Pays You Handsomely To Create For 1h / Day
OFFER ENGINEERING
The exact Offer template that’s sold $1.37M+ of premium offers without launches (or sales calls)
TEMPLATE + WALKTHROUGH VIDEO
THE CLIENT STUDIO
Swipe “The Client Studio” Model That Pays Me $35k/month to Create for 1hr/day
TEMPLATE + WALKTHROUGH VIDEO
How To Write Like A Mofo*
Lead with Soul. Weave words like an Artist. Become Prolific. Attract your True Tribe. And do it consistently — in a way that’s fast, energizing, and so much fun you’ll never want to stop.
* A person that is formidable, remarkable, or impressive in some way.
If you want to ship high-quality, soul-driven work that gets readers thinking and talking — and do it in a way that's faster, less effort, and more fun than ever before, this letter is for you.
I want to share a simple (yet surprising) way I've found to create your best work, in half the time.
The Open Every Day System
BOOK & TRAINING
Enroll More Students Into Your Courses & Programs — Without Beating People Over The Head With Endless, Manipulative Launches.
Workbook & Training Bundles
Below you'll find some of the strategies you can implement right away to make your business Open Every Day.
With each bundle you'll get:
- A workbook with templates and exercises to implement the strategy.
- A 15-20min training video on how to implement the strategy.
CONVERT WITH CONVOS
Convert more students with simple, private chat conversations.
ADS THAT WORK
Craft ads that attract quality leads. Make 3-4x on your ad spend.
THE PACKAGING PRESENTATION
Video framework to hook viewers, amplify authority & convert.
THE GAMEPLAN CALL
Close more clients with less pressure with this script.
Open Every Day Business Tools
CONVERSION TIMELINE CALCULATOR
- A simple way to effectively track your student conversion timeline (to see how well your marketing is working)
- A proven method for knowing the ideal moment to reach out to leads
- An easy method to uncover "hidden pockets" of students in your audience (and how to start converting leads into paying customers, today)
- A quick analysis method to compare the core difference between your best and worst customers
- How to identify your best source of leads (that convert faster than others)
- A guide on how to design the ideal "length" of your funnel — increasing conversions
OPEN EVERY DAY SCORECARD
Want to know where the BIGGEST “sales wins” are hiding in your business?
The Open Every Day Scorecard has been designed to help you zero in on exactly what they are.
If you’re looking to consistently enroll new customers into your business every day, there are 9 levers you can pull to get the results you’re looking for.
The Scorecard will help you diagnose WHICH levers will lead to the biggest results for you.
It will take you about 5 minutes to complete, and I promise the results will reveal A LOT about your business.
Hey, I’m Ross O'Lochlainn, former engineer turned conversion expert, and founder of Conversion Engineering.
I’ve worked alongside over 200 companies in the online education space, helping them consistently enroll more students so they can transition away from the launch model - building the sustainable business they've always wanted.
I’ve worked alongside over 200 companies in the online education space, helping them consistently enroll more students so they can transition away from the launch model - building the sustainable business they've always wanted.
Case Studies & Client Wins
Below you'll find a list of stories from clients that have implemented Open Every Day.
Check out the results they're getting to see what's possible for you and your education-based business.
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Check out the results they're getting to see what's possible for you and your education-based business.
5-6 students per month @ £9,500 each
- Name: Jackie Tomes
- Location: United Kingdom
- Company: Property-Strategy.com
- Market: Rental Property Investors
- Problem: Invested tons of effort into building elaborate "evergreen" funnels, with little success
- Success: Consistently enrolling 5-6 clients a month into a premium £9,500, with the sales process managed by her team.
55% growth in one year — consistently breaking revenue records
Finally doing $15,000 per month — feels like a real business
- Name: Sarah Cottrell
- Location: NY, USA
- Company: FormerLawyer.com
- Market: Lawyers looking to change profession
- Problem: Launched her program and didn't have an effective plan for "what's next"
- Success: Increases prices, and consistently hitting $10-15k per month in revenue
$12,941 from first enrollment
$115,000 during first conversational enrollment. "Best thing we've tried."
- Name: Kim Jacobson (Mike Shreeves)
- Location: United States
- Company: MikeShreeve.com/
- Market: Entrepreneurs looking to write a book
- Problem: Didn't have an effective way to nurture and sell existing leads at the same time
- Success: 23 students @ $5,000 ($115,000) with a single Open Every Day campaign
From $13,000/mo to $202,000/mo - "The emails work really well."
– Alex @ CannabisGrowingCanada.com
167 students. $21k in revenue.
60+ new members each month without scarcity-based evergreen funnels
- Name: Deb Engelmajer
- Location: Australia
- Company: Tizzit.co
- Market: Handmade & Craft Product Sellers
- Problem: Automated marketing and evergreen funnels hadn't worked, didn't want to resort to scarcity-based launches to get sales
- Success: 60+ new members each month without having to run ads or run scarcity-based evergreen funnels
Filled program with a single email
6-7X results after completing a single exercise
- Name: David Denholm
- Location: United Kingdom
- Market: Financial Trading/Investors
- Problem: Low up-take rate on offers, not consistently hitting rev targets
- Success: Modified offer to match market desires, increased revenues from enrollment by 6-7X
Enrolling students while on vacation
Biggest enrollment ever — "felt like an organic conversation"
- Name: Maria Granovsky
- Location: USA
- Company: WriteAndProsper.com
- Market: Medical Professionals looking to change career
- Problem: Market wasn't responding to launch based offers
- Success: Generated biggest enrollment to date (over $12,000) from a conversational enrollment with way less effort.
Sold 50% of previous launch total after just 1 week — much more time, passion & energy
Now converting 10% of email conversations - 3 members in a couple of days
- Name: Wardee Harmon
- Location: USA
- Company: TraditionalCookingSchool.com
- Market: Christian Mothers
- Problem: Tried tons of marketing programs, never found a way to sell in a way that felt right with her values.
- Success: Consistently enrolling new members and converting 10% of conversations with email leads.
Increased average client value to $5,964
- Name: Abbey Woodcock
- Location: NY, USA
- Company: FreelanceCoop.org
- Market: Creative Freelancers
- Problem: Couldn't find a way to consistently enroll people into membership site. Also suffering from a low stick rate.
- Success: Modified offer to match market, raised prices dramatically.
12 new students into program in less than 1 month
- Name: Lydia Lee
- Location: Bali, Indonesia
- Company: ScrewTheCubicle.com
- Market: Corporate Escapees turned start-up owners
- Problem: Launches weren't working and causing burnout
- Success: Enrolled 12 new students using enrollment campaign while taking 2 vacations
10 clients within 2 weeks
4x Return on Ad Spend using Open Every Day — could never make Facebook Ads work before
- Name: Ron McKie
- Location: USA
- Company: TheFootballSecrets.com
- Market: High-school football coaches
- Problem: Could never make Facebook Ads work before
- Success: 4X Return on Ad Spend within 45 days, with hundreds of new customers
Expected £10-15k — landed at £79,282
$9,000 during first enrollment - "Effortless"
- Name: Tracy Friedlander
- Location: Mexico
- Company: Crushing Classical
- Market: Musicians and musical professionals
- Key Problem: Launched her program, exhausted from the effort, looking for a better way
- Big win: Modified her offer, raised prices, and enrolled $9,000 worth of students while everything "felt effortless"
I can help people when they're ready and succeed while doing it”
– Wardee Harmon
52 students with first enrollment
Doubled sales and conversions
- Name: Bryan Rider
- Location: USA
- Company: BryanRider.com
- Market: Sales coaching for $1+ mil business owners
- Problem: Messaging wasn't landing
- Success: Improved USP and offer, doubled sales and conversions
£36,000 sold with first enrollment — actually ENJOYING making sales
$26,000+ in monthly recurring revenue
- Name: Chris Orzechoweski
- Location: NJ, USA
- Company: TheEmailCopywriter.com
- Market: Ecommerce Email Marketers
- Problem: Exhausted from launching constantly as part of Jeff Walker's team, wanted a different way to run his own business
- Success: Created a new offer, consistently running enrollment events, up to $26,000 in recurring revenue.