WELCOME TO THE WORLD OF
CREATIVE MOTHERF*CKERY
Create Immensely Profitable & Remarkable Work By Merging Art + Business for Superior Results.
Dear (Dormant) Creative Motherf*cker
Definitions from Oxford Languages:
moth·er·fuck·er
/ˈməT͟Hərˌfəkər/
noun: SLANG
a person that is formidable, remarkable, or impressive in some way.
If you’re feeling called to create remarkable work that gets people to tune-in, care, and pay you handsomely... This is for you.
A personal essay on a novel approach to breakthrough business results, essential in an AI-obsessed world drowning in white noise, fakeness, and lies:
THE RETURN OF TAKI MF’N MOORE
How Taki Got His Magic Back & Started “Conjuring” 2-3X More New Clients (Without Sales Calls) By Reconnecting With His Creative Motherf*ckery.
GUIDE + WALKTHROUGH VIDEO
Signature Strategies To Build A Creative Mofo (Lean, Leveraged, Lucrative) Style Business.
No Launches, No Complicated Funnels, No Big Teams.
OFFER ENGINEERING
The exact Offer template that’s sold $1.37M+ of premium offers without launches (or sales calls)
TEMPLATE + WALKTHROUGH VIDEO
THE CLIENT STUDIO
Swipe “The Client Studio” Model That Pays Me $35k/month to Create for 1hr/day
TEMPLATE + WALKTHROUGH VIDEO
THE LEAD REFINERY
How I build an audience (on autopilot) & refine it into “golden prospects” that become 4-5 figure clients — 24/7
TEMPLATE + WALKTHROUGH VIDEO
THE STUDIO TICKET
How I sell access to client workshops to create customers, attract new clients, and rapidly test offers — in just 69mins
TEMPLATE + WALKTHROUGH VIDEO
How To Write Like A Mofo
Lead with Soul. Weave words like an Artist. Become Prolific. Attract your True Tribe. And do it consistently — in a way that’s fast, energizing, and so much fun you’ll never want to stop.
If you want to ship high-quality, soul-driven work that gets readers thinking and talking — and do it in a way that's faster, less effort, and more fun than ever before, this letter is for you.
I want to share a simple (yet surprising) way I've found to create your best work, in half the time.
Hey, I’m Ross O'Lochlainn, former engineer turned conversion expert, and founder of Conversion Engineering.
I’ve worked alongside over 200 companies in the online education space, helping them consistently enroll more students so they can transition away from the launch model - building the sustainable business they've always wanted.
I’ve worked alongside over 200 companies in the online education space, helping them consistently enroll more students so they can transition away from the launch model - building the sustainable business they've always wanted.
Case Studies & Client Wins
Below you'll find a list of stories from clients that have implemented Open Every Day.
Check out the results they're getting to see what's possible for you and your education-based business.
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
CASE STUDY SUMMARY
Check out the results they're getting to see what's possible for you and your education-based business.
5-6 students per month @ £9,500 each
- Name: Jackie Tomes
- Location: United Kingdom
- Company: Property-Strategy.com
- Market: Rental Property Investors
- Problem: Invested tons of effort into building elaborate "evergreen" funnels, with little success
- Success: Consistently enrolling 5-6 clients a month into a premium £9,500, with the sales process managed by her team.
55% growth in one year — consistently breaking revenue records
Finally doing $15,000 per month — feels like a real business
- Name: Sarah Cottrell
- Location: NY, USA
- Company: FormerLawyer.com
- Market: Lawyers looking to change profession
- Problem: Launched her program and didn't have an effective plan for "what's next"
- Success: Increases prices, and consistently hitting $10-15k per month in revenue
$12,941 from first enrollment
$115,000 during first conversational enrollment. "Best thing we've tried."
- Name: Kim Jacobson (Mike Shreeves)
- Location: United States
- Company: MikeShreeve.com/
- Market: Entrepreneurs looking to write a book
- Problem: Didn't have an effective way to nurture and sell existing leads at the same time
- Success: 23 students @ $5,000 ($115,000) with a single Open Every Day campaign
From $13,000/mo to $202,000/mo - "The emails work really well."
– Alex @ CannabisGrowingCanada.com
167 students. $21k in revenue.
60+ new members each month without scarcity-based evergreen funnels
- Name: Deb Engelmajer
- Location: Australia
- Company: Tizzit.co
- Market: Handmade & Craft Product Sellers
- Problem: Automated marketing and evergreen funnels hadn't worked, didn't want to resort to scarcity-based launches to get sales
- Success: 60+ new members each month without having to run ads or run scarcity-based evergreen funnels
Filled program with a single email
6-7X results after completing a single exercise
- Name: David Denholm
- Location: United Kingdom
- Market: Financial Trading/Investors
- Problem: Low up-take rate on offers, not consistently hitting rev targets
- Success: Modified offer to match market desires, increased revenues from enrollment by 6-7X
Enrolling students while on vacation
Biggest enrollment ever — "felt like an organic conversation"
- Name: Maria Granovsky
- Location: USA
- Company: WriteAndProsper.com
- Market: Medical Professionals looking to change career
- Problem: Market wasn't responding to launch based offers
- Success: Generated biggest enrollment to date (over $12,000) from a conversational enrollment with way less effort.
Sold 50% of previous launch total after just 1 week — much more time, passion & energy
Now converting 10% of email conversations - 3 members in a couple of days
- Name: Wardee Harmon
- Location: USA
- Company: TraditionalCookingSchool.com
- Market: Christian Mothers
- Problem: Tried tons of marketing programs, never found a way to sell in a way that felt right with her values.
- Success: Consistently enrolling new members and converting 10% of conversations with email leads.
Increased average client value to $5,964
- Name: Abbey Woodcock
- Location: NY, USA
- Company: FreelanceCoop.org
- Market: Creative Freelancers
- Problem: Couldn't find a way to consistently enroll people into membership site. Also suffering from a low stick rate.
- Success: Modified offer to match market, raised prices dramatically.
12 new students into program in less than 1 month
- Name: Lydia Lee
- Location: Bali, Indonesia
- Company: ScrewTheCubicle.com
- Market: Corporate Escapees turned start-up owners
- Problem: Launches weren't working and causing burnout
- Success: Enrolled 12 new students using enrollment campaign while taking 2 vacations
10 clients within 2 weeks
4x Return on Ad Spend using Open Every Day — could never make Facebook Ads work before
- Name: Ron McKie
- Location: USA
- Company: TheFootballSecrets.com
- Market: High-school football coaches
- Problem: Could never make Facebook Ads work before
- Success: 4X Return on Ad Spend within 45 days, with hundreds of new customers
Expected £10-15k — landed at £79,282
$9,000 during first enrollment - "Effortless"
- Name: Tracy Friedlander
- Location: Mexico
- Company: Crushing Classical
- Market: Musicians and musical professionals
- Key Problem: Launched her program, exhausted from the effort, looking for a better way
- Big win: Modified her offer, raised prices, and enrolled $9,000 worth of students while everything "felt effortless"
I can help people when they're ready and succeed while doing it”
– Wardee Harmon
52 students with first enrollment
Doubled sales and conversions
- Name: Bryan Rider
- Location: USA
- Company: BryanRider.com
- Market: Sales coaching for $1+ mil business owners
- Problem: Messaging wasn't landing
- Success: Improved USP and offer, doubled sales and conversions
£36,000 sold with first enrollment — actually ENJOYING making sales
$26,000+ in monthly recurring revenue
- Name: Chris Orzechoweski
- Location: NJ, USA
- Company: TheEmailCopywriter.com
- Market: Ecommerce Email Marketers
- Problem: Exhausted from launching constantly as part of Jeff Walker's team, wanted a different way to run his own business
- Success: Created a new offer, consistently running enrollment events, up to $26,000 in recurring revenue.