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(Video of the interview is below.) Today, I’ve got a special surprise for you…An interview with one of the top “launch copywriters” about how she’s changing the way she sells in HER business.This conversation has its roots in an off-the-cuff trip to Medellin, Colombia.See, earlier this year, I got to spend 2 months hanging out in Pablo Escobar’s hometown. [...]

Recently I explained the fascinating way Netflix defines their “markets”. And it seems the idea of defining a market as a collection of people sharing the same problem resonated with people. This pleases me. I love it when folks jump on board the Conversion Engineering bandwagon! Anyways, what I noticed is that a few folks [...]

What business doesn’t want an “unfair advantage”? The high-ground where you can stake your flag. The sweet spot your customers flock to, where the competition can’t go. When folks stumble on this perceived “high-ground”, the first thing they want to do is build a fence around it. Next they move to carve out a moat [...]

Netflix is about to take over the world… Or at least my world, starting next Friday night. The new season of House of Cards will be released on my productivity… like Mr. Burns’s releasing the hounds on the Springfield riff’raff. The one and only Kevin Spacey will be leading the lineup for the series that’s [...]

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