Hi -- my name is Ross O'Lochlainn. I set out on an adventure to understand what really makes prospects convert into customers, but I quickly become fed up with the barrage of dishonest and unethical marketing tactics touted by so-called "experts" online. So I created Conversion Engineering -- a site that shows you the systems, structures and copywriting techniques that ethically (and repeatedly) generate sales.
“Deadly one-two punch of scary good
copywriting & hyper-smart marketing instinct”
“Ross O’Lochlainn possesses the deadly one-two punch of scary good copywriting and hyper-smart marketing instinct. His contributions, both behind and in front of the scene, have been a major factor behind Copy Chief’s success.”
-- Kevin Rogers
Founder of Copy Chief & A-List Direct Response Copywriter
"You are clearly a Jedi"
“I’ve downloaded your product… and recommend readers do so. I shy away from people calling themselves experts but in this case I feel valid claiming that status… This is a quality complete read even for those who think they are a bit of a know-it-all, which is me pointing in the mirror a bit. Well worth the time, the read, and thank you for being so willing and open with your work. You are clearly a Jedi.”
-- Ron Lynch
Marketing mastermind behind GoPro, Rug Doctor & NuvoH20