Below you’ll find a list of stories from clients that have implemented Open Every Day.
Check out the results they’re getting to see what’s possible for you and your education-based business.
DISCLAIMER: The results I’m sharing below are not typical. I have the benefit of over 10 years of practice and experience in my field. What I share with my clients is a product of that experience.
The average person who consumes or buys ‘how to’ info gets little to no results.
The real world examples I’m sharing below are the result of my clients doing real work and active collaboration with me as an experienced professional.
Your own results will depend on your experience and work ethic. All business entails risk, action, and consistent effort. If you’re looking for ‘make easy money without any work’ these results do not apply.
4x’ed her conversions, now seeing 3-4 new students per day and $30+k/mo
CASE STUDY SUMMARY
Name: Mei Pak
Location: United States
Company: creativehiveco.com
Market: Handmade Craft Business Owners
Problem: Unable to convert leads without using a sophisticated webinar funnel
Success: Scored $24,000 in her first conversational enrollment, then 4x’ed her lead to conversion rate and 3X’d per price within one year. Now seeing 3-4 new students per day join her program.
55% growth in one year — consistently breaking revenue records
From £2.5k/month to consistent £10k+/mo – 20X’d his price
CASE STUDY SUMMARY
Name: David Martins
Location: United Kingdom
Company: tennisbusinessacademy.com
Market: Tennis Coaches
Problem: Wanted to match the high-paying consulting job he left behind, but was stuck at £2.5k/month
Success: Consistently generating over £10k+/month with regular enrollments and strategies
$12,941 from first enrollment
Went from 17 members/mo to 71 members/mo — without adding any new traffic
CASE STUDY SUMMARY
Name: Wardee Harmon
Location: United States
Company: traditionalcookingschool.com
Market: Traditional Christian Mothers
Problem: Left launches behind, turned off Big Tech traffic sources, and wasn’t converting enough of her existing traffic.
Success: Went from 17 members/mo to 71 members/mo by 4X’ing her conversion rate.
167 students. $21k in revenue.
Crossed $1 mil in education and coaching revenue
CASE STUDY SUMMARY
Name: Chris Orzechowski
Location: United States
Company: TheEmailCopywriter.com
Market: Ecommerce Email Marketers
Problem: Exhausted from launching constantly as part of Jeff Walker’s team, he wanted a different way to run his own business. Struggled to achieve consistent revenue.
Success: Passed $1mil in education and coaching product sales, now has consistent and predictable revenue with $30k+ in MRR from info and education products.
From $13,000/mo to $202,000/mo – “The emails work really well.”
– Alex @ CannabisGrowingCanada.com
5-6 students per month @ £9,500 each
CASE STUDY SUMMARY
Name: Jackie Tomes
Location: United Kingdom
Company: Property-Strategy.com
Market: Rental Property Investors
Problem: Invested tons of effort into building elaborate “evergreen” funnels, with little success
Success: Consistently enrolling 5-6 clients a month into a premium £9,500, with the sales process managed by her team.
Filled program with a single email
Took his offer from “good” to “Great” – closed 12x students @ $6k each w/ first enrollment
CASE STUDY SUMMARY
Name: Stirling Gardner
Location: United States
Company: stacktdigital.com
Market: Coaches and educators
Problem: Had an offer that initial converted, but wanted to clarify his core promise
Success: Reworked his offer using the Offer Model Method, and ran a conversational campaign — converting 12 students into a $6k program for $72K total contracts sold
Enrolling students while on vacation
Finally doing $15,000 per month — feels like a real business
CASE STUDY SUMMARY
Name: Sarah Cottrell
Location: NY, USA
Company: FormerLawyer.com
Market: Lawyers looking to change profession
Problem: Launched her program and didn’t have an effective plan for “what’s next”
Success: Increases prices, and consistently hitting $10-15k per month in revenue
Expected £10-15k — landed at £79,282
4x Return on Ad Spend using Open Every Day — could never make Facebook Ads work before
CASE STUDY SUMMARY
Name: Ron McKie
Location: USA
Company: TheFootballSecrets.com
Market: High-school football coaches
Problem: Could never make Facebook Ads work before
Success: 4X Return on Ad Spend within 45 days, with hundreds of new customers
Moved away from high-pressure launches — set new revenue records
CASE STUDY SUMMARY
Name: Bethany Webster
Location: United States
Company: bethanywebster.com
Market: Women healing the mother wound
Problem: Was turned off by high-pressure, intense, and exhausting launches — looking for an alternative
Success: Set a record for the highest revenue campaign in her business, by nurturing her audience and running her least intense campaign to date
Sold 50% of previous launch total after just 1 week — much more time, passion & energy
Consistently enrolling clients into a new “always open” group program with simple strategies that “feel right”
CASE STUDY SUMMARY
Name: Jason Van Orden
Location: United States
Company: jasonvanorden.com
Market: Coaches and Consultants
Problem: Burnt out on marketing gurus and recognizing launches don’t play to his strengths (and weaknesses) to fill his programs
Success: Shifted his programs to be Open Every Day with regular enrollments that stack ROI and feel good.
Filled her 1:1 client roster and steadily enrolling students into her group program
CASE STUDY SUMMARY
Name: Sarah Archer
Location: United Kingdom
Company: saraharcher.co.uk
Market: Speakers
Problem: Facing challenges in attracting high quality leads and converting them in a “non pushy” way
Success: Having a reliable stream of high-value clients, and systems for finding and serving them
$115,000 during first conversational enrollment. “Best thing we’ve tried.”
CASE STUDY SUMMARY
Name: Kim Jacobson (Mike Shreeves)
Location: United States
Company: MikeShreeve.com/
Market: Entrepreneurs looking to write a book
Problem: Didn’t have an effective way to nurture and sell existing leads at the same time
Success: 23 students @ $5,000 ($115,000) with a single Open Every Day campaign
10 clients within 2 weeks
2X’d his price and secured $148,000 in contracted revenue — in just 2 weeks
CASE STUDY SUMMARY
Name: Russell Pearson
Location: United States
Company: russellpearson.com
Market: Solo-consultants looking for better clients and higher fees
Problem: Was hesitant to increase the prices for his sales and marketing coaching due to fear of losing clients and not having a proper process to do so
Success: Secured contracts amounting to $148,000 in a two-week span, almost half of his annual coaching revenue.
From 0 new clients in 13 months → 6 new clients at $2,500 in 3 months
CASE STUDY SUMMARY
Name: Larisa Noonan
Location: Indonesia
Company: plarisanoonan.com
Market: Witchy Healers
Problem: Unable to enroll people into her Witchy Healer Wisdom School in 13 months.
Success: Making $15,000 in 3 months with the exact same offer.
He moved away from launches. Then he generated more revenue than ever with ~25% of the time and effort.
CASE STUDY SUMMARY
Name: Jeremy Enns
Location: Canada
Company: podcastmarketingacademy.com
Market: Podcast Hosts and Creators
Problem: After seeing launch performance declining, he wanted to achieve more consistent revenue.
Success: Ran a conversational enrollment and set a new revenue record. Since then, he’s achieved ongoing sales from simple email and conversational converstion strategies.
Increased average client value to $5,964
CASE STUDY SUMMARY
Name: Abbey Woodcock
Location: NY, USA
Company: FreelanceCoop.org
Market: Creative Freelancers
Problem: Couldn’t find a way to consistently enroll people into membership site. Also suffering from a low stick rate.
Success: Modified offer to match market, raised prices dramatically.
60+ new members each month without scarcity-based evergreen funnels
CASE STUDY SUMMARY
Name: Deb Engelmajer
Location: Australia
Company: Tizzit.co
Market: Handmade & Craft Product Sellers
Problem: Automated marketing and evergreen funnels hadn’t worked, didn’t want to resort to scarcity-based launches to get sales
Success: 60+ new members each month without having to run ads or run scarcity-based evergreen funnels
£36,000 sold with first enrollment — actually ENJOYING making sales
Exceeded last year’s results with half the work
CASE STUDY SUMMARY
Name: Karna Nau
Location: United States
Company: bethanywebster.com
Market: Women healing the mother wound
Problem: Relying on two launches per year to sustain the business
Success: Running simple campaigns between launches to nurture the list AND improve launch performance, leading to consistent sales, better understanding of the customer and huge improvement in launch campaign performance with less effort.
6-7X results after completing a single exercise
CASE STUDY SUMMARY
Name: David Denholm
Location: United Kingdom
Market: Financial Trading/Investors
Problem: Low up-take rate on offers, not consistently hitting rev targets
Success: Modified offer to match market desires, increased revenues from enrollment by 6-7X
52 students with first enrollment
Burned out after 5 launch webinars with little results. Now converting more students with less effort.
CASE STUDY SUMMARY
Name: Rob Da Costa
Location: United Kingdom
Market: Marketing Agency Owners
Problem: Launches weren’t working and causing burnout, left him feeling “war weary”
Success: Doubled sales without “launching”, 50% list growth, and best year of revenue.
Biggest enrollment ever — “felt like an organic conversation”
CASE STUDY SUMMARY
Name: Maria Granovsky
Location: USA
Company: WriteAndProsper.com
Market: Medical Professionals looking to change career
Problem: Market wasn’t responding to launch based offers
Success: Generated biggest enrollment to date (over $12,000) from a conversational enrollment with way less effort.
12 new students into program in less than 1 month
CASE STUDY SUMMARY
Name: Lydia Lee
Location: Bali, Indonesia
Company: ScrewTheCubicle.com
Market: Corporate Escapees turned start-up owners
Problem: Launches weren’t working and causing burnout
Success: Enrolled 12 new students using enrollment campaign while taking 2 vacations
$9,000 during first enrollment – “Effortless”
CASE STUDY SUMMARY
Name: Tracy Friedlander
Location: Mexico
Company: Crushing Classical
Market: Musicians and musical professionals
Key Problem: Launched her program, exhausted from the effort, looking for a better way
Big win: Modified her offer, raised prices, and enrolled $9,000 worth of students while everything “felt effortless”
I can help people when they’re ready and succeed while doing it”
– Wardee Harmon
Doubled sales and conversions
CASE STUDY SUMMARY
Name: Bryan Rider
Location: USA
Company: BryanRider.com
Market: Sales coaching for $1+ mil business owners
Problem: Messaging wasn’t landing
Success: Improved USP and offer, doubled sales and conversions
Before: Struggling for consultations. Now: Forced to turn FB ads down to keep up with appointment volume “Best thing we’ve tried”
CASE STUDY SUMMARY
Name: Vincent Turner @ The Texas Migraine Clinic
Location: Australia
Company: texasmigraineclinic.com
Market: Long-term, chronic migraine sufferers
Problem: Lacking enough consultations/appointments to grow, while serving a hyper-skeptical audience that needs help on their own timeline (launch deadlines don’t work)
Success: By focusing on the conversion bottleneck for 3 months, went from a shortage of consultations to turning their ads down because the consultation calendar was too full.
Double her price and scored her largest campaign win ever ($74k) – no launches necessary
CASE STUDY SUMMARY
Name: Laura Higgins
Location: Australia
Company: lalasocialclub.co
Market: Creative Service Providers
Problem: Hated launch campaigns and wanted to increase her prices without running exhausting campaigns.
Success: $74k contracted revenue without running a launch, setting a record for the highest revenue campaign ever — all while relaxing on a ski vacation
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