CASE STUDIES & CLIENT WINS

Below you’ll find a list of stories from clients that have implemented Open Every Day.

Check out the results they’re getting to see what’s possible for you and your education-based business.

DISCLAIMER: The results I’m sharing below are not typical. I have the benefit of over 10 years of practice and experience in my field. What I share with my clients is a product of that experience.

The average person who consumes or buys ‘how to’ info gets little to no results.

The real world examples I’m sharing below are the result of my clients doing real work and active collaboration with me as an experienced professional.

Your own results will depend on your experience and work ethic. All business entails risk, action, and consistent effort. If you’re looking for ‘make easy money without any work’ these results do not apply.

4x’ed her conversions, now seeing 3-4 new students per day and $30+k/mo

CASE STUDY SUMMARY

  • Name: Mei Pak
  • Location: United States
  • Company: creativehiveco.com
  • Market: Handmade Craft Business Owners
  • Problem: Unable to convert leads without using a sophisticated webinar funnel
  • Success: Scored $24,000 in her first conversational enrollment, then 4x’ed her lead to conversion rate and 3X’d per price within one year. Now seeing 3-4 new students per day join her program.

55% growth in one year — consistently breaking revenue records

From £2.5k/month to consistent £10k+/mo – 20X’d his price

CASE STUDY SUMMARY

  • Name: David Martins
  • Location: United Kingdom
  • Company: tennisbusinessacademy.com
  • Market: Tennis Coaches
  • Problem: Wanted to match the high-paying consulting job he left behind, but was stuck at £2.5k/month
  • Success: Consistently generating over £10k+/month with regular enrollments and strategies

$12,941 from first enrollment

Went from 17 members/mo to 71 members/mo — without adding any new traffic

CASE STUDY SUMMARY

  • Name: Wardee Harmon
  • Location: United States
  • Company: traditionalcookingschool.com
  • Market: Traditional Christian Mothers
  • Problem: Left launches behind, turned off Big Tech traffic sources, and wasn’t converting enough of her existing traffic.
  • Success: Went from 17 members/mo to 71 members/mo by 4X’ing her conversion rate.

167 students. $21k in revenue.

Crossed $1 mil in education and coaching revenue

CASE STUDY SUMMARY

  • Name: Chris Orzechowski
  • Location: United States
  • Company: TheEmailCopywriter.com
  • Market: Ecommerce Email Marketers
  • Problem: Exhausted from launching constantly as part of Jeff Walker’s team, he wanted a different way to run his own business. Struggled to achieve consistent revenue.
  • Success: Passed $1mil in education and coaching product sales, now has consistent and predictable revenue with $30k+ in MRR from info and education products.

From $13,000/mo to $202,000/mo – “The emails work really well.”
Alex @ CannabisGrowingCanada.com

5-6 students per month @ £9,500 each

CASE STUDY SUMMARY

  • Name: Jackie Tomes
  • Location: United Kingdom
  • Company: Property-Strategy.com
  • Market: Rental Property Investors
  • Problem: Invested tons of effort into building elaborate “evergreen” funnels, with little success
  • Success: Consistently enrolling 5-6 clients a month into a premium £9,500, with the sales process managed by her team.

Filled program with a single email

Took his offer from “good” to “Great” – closed 12x students @ $6k each w/ first enrollment

CASE STUDY SUMMARY

  • Name: Stirling Gardner
  • Location: United States
  • Company: stacktdigital.com
  • Market: Coaches and educators
  • Problem: Had an offer that initial converted, but wanted to clarify his core promise
  • Success: Reworked his offer using the Offer Model Method, and ran a conversational campaign — converting 12 students into a $6k program for $72K total contracts sold

Enrolling students while on vacation

Finally doing $15,000 per month — feels like a real business

CASE STUDY SUMMARY

  • Name: Sarah Cottrell
  • Location: NY, USA
  • Company: FormerLawyer.com
  • Market: Lawyers looking to change profession
  • Problem: Launched her program and didn’t have an effective plan for “what’s next”
  • Success: Increases prices, and consistently hitting $10-15k per month in revenue

Expected £10-15k — landed at £79,282

4x Return on Ad Spend using Open Every Day — could never make Facebook Ads work before

CASE STUDY SUMMARY

  • Name: Ron McKie
  • Location: USA
  • Company: TheFootballSecrets.com
  • Market: High-school football coaches
  • Problem: Could never make Facebook Ads work before
  • Success: 4X Return on Ad Spend within 45 days, with hundreds of new customers

Moved away from high-pressure launches — set new revenue records

CASE STUDY SUMMARY

  • Name: Bethany Webster
  • Location: United States
  • Company: bethanywebster.com
  • Market: Women healing the mother wound
  • Problem: Was turned off by high-pressure, intense, and exhausting launches — looking for an alternative
  • Success: Set a record for the highest revenue campaign in her business, by nurturing her audience and running her least intense campaign to date

Sold 50% of previous launch total after just 1 week — much more time, passion & energy

Consistently enrolling clients into a new “always open” group program with simple strategies that “feel right”

CASE STUDY SUMMARY

  • Name: Jason Van Orden
  • Location: United States
  • Company: jasonvanorden.com
  • Market: Coaches and Consultants
  • Problem: Burnt out on marketing gurus and recognizing launches don’t play to his strengths (and weaknesses) to fill his programs
  • Success: Shifted his programs to be Open Every Day with regular enrollments that stack ROI and feel good.

Filled her 1:1 client roster and steadily enrolling students into her group program

CASE STUDY SUMMARY

  • Name: Sarah Archer
  • Location: United Kingdom
  • Company: saraharcher.co.uk
  • Market: Speakers
  • Problem: Facing challenges in attracting high quality leads and converting them in a “non pushy” way
  • Success: Having a reliable stream of high-value clients, and systems for finding and serving them

$115,000 during first conversational enrollment. “Best thing we’ve tried.”

CASE STUDY SUMMARY

  • Name: Kim Jacobson (Mike Shreeves)
  • Location: United States
  • Company: MikeShreeve.com/
  • Market: Entrepreneurs looking to write a book
  • Problem: Didn’t have an effective way to nurture and sell existing leads at the same time
  • Success: 23 students @ $5,000 ($115,000) with a single Open Every Day campaign

10 clients within 2 weeks

2X’d his price and secured $148,000 in contracted revenue — in just 2 weeks

CASE STUDY SUMMARY

  • Name: Russell Pearson
  • Location: United States
  • Company: russellpearson.com
  • Market: Solo-consultants looking for better clients and higher fees
  • Problem: Was hesitant to increase the prices for his sales and marketing coaching due to fear of losing clients and not having a proper process to do so
  • Success: Secured contracts amounting to $148,000 in a two-week span, almost half of his annual coaching revenue.

From 0 new clients in 13 months → 6 new clients at $2,500 in 3 months

CASE STUDY SUMMARY

  • Name: Larisa Noonan
  • Location: Indonesia
  • Company: plarisanoonan.com
  • Market: Witchy Healers
  • Problem: Unable to enroll people into her Witchy Healer Wisdom School in 13 months.
  • Success: Making $15,000 in 3 months with the exact same offer.

He moved away from launches. Then he generated more revenue than ever with ~25% of the time and effort.

CASE STUDY SUMMARY

  • Name: Jeremy Enns
  • Location: Canada
  • Company: podcastmarketingacademy.com
  • Market: Podcast Hosts and Creators
  • Problem: After seeing launch performance declining, he wanted to achieve more consistent revenue.
  • Success: Ran a conversational enrollment and set a new revenue record. Since then, he’s achieved ongoing sales from simple email and conversational converstion strategies.

Increased average client value to $5,964

CASE STUDY SUMMARY

  • Name: Abbey Woodcock
  • Location: NY, USA
  • Company: FreelanceCoop.org
  • Market: Creative Freelancers
  • Problem: Couldn’t find a way to consistently enroll people into membership site. Also suffering from a low stick rate.
  • Success: Modified offer to match market, raised prices dramatically.

60+ new members each month without scarcity-based evergreen funnels

CASE STUDY SUMMARY

  • Name: Deb Engelmajer
  • Location: Australia
  • Company: Tizzit.co
  • Market: Handmade & Craft Product Sellers
  • Problem: Automated marketing and evergreen funnels hadn’t worked, didn’t want to resort to scarcity-based launches to get sales
  • Success: 60+ new members each month without having to run ads or run scarcity-based evergreen funnels

£36,000 sold with first enrollment — actually ENJOYING making sales

Exceeded last year’s results with half the work

CASE STUDY SUMMARY

  • Name: Karna Nau
  • Location: United States
  • Company: bethanywebster.com
  • Market: Women healing the mother wound
  • Problem: Relying on two launches per year to sustain the business
  • Success: Running simple campaigns between launches to nurture the list AND improve launch performance, leading to consistent sales, better understanding of the customer and huge improvement in launch campaign performance with less effort.

6-7X results after completing a single exercise

CASE STUDY SUMMARY

  • Name: David Denholm
  • Location: United Kingdom
  • Market: Financial Trading/Investors
  • Problem: Low up-take rate on offers, not consistently hitting rev targets
  • Success: Modified offer to match market desires, increased revenues from enrollment by 6-7X

52 students with first enrollment

Burned out after 5 launch webinars with little results. Now converting more students with less effort.

CASE STUDY SUMMARY

  • Name: Rob Da Costa
  • Location: United Kingdom
  • Market: Marketing Agency Owners
  • Problem: Launches weren’t working and causing burnout, left him feeling “war weary”
  • Success: Doubled sales without “launching”, 50% list growth, and best year of revenue.

Biggest enrollment ever — “felt like an organic conversation”

CASE STUDY SUMMARY

  • Name: Maria Granovsky
  • Location: USA
  • Company: WriteAndProsper.com
  • Market: Medical Professionals looking to change career
  • Problem: Market wasn’t responding to launch based offers
  • Success: Generated biggest enrollment to date (over $12,000) from a conversational enrollment with way less effort.

12 new students into program in less than 1 month

CASE STUDY SUMMARY

  • Name: Lydia Lee
  • Location: Bali, Indonesia
  • Company: ScrewTheCubicle.com
  • Market: Corporate Escapees turned start-up owners
  • Problem: Launches weren’t working and causing burnout
  • Success: Enrolled 12 new students using enrollment campaign while taking 2 vacations

$9,000 during first enrollment – “Effortless”

CASE STUDY SUMMARY

  • Name: Tracy Friedlander
  • Location: Mexico
  • Company: Crushing Classical
  • Market: Musicians and musical professionals
  • Key Problem: Launched her program, exhausted from the effort, looking for a better way
  • Big win: Modified her offer, raised prices, and enrolled $9,000 worth of students while everything “felt effortless”

I can help people when they’re ready and succeed while doing it”

Wardee Harmon

Doubled sales and conversions

CASE STUDY SUMMARY

  • Name: Bryan Rider
  • Location: USA
  • Company: BryanRider.com
  • Market: Sales coaching for $1+ mil business owners
  • Problem: Messaging wasn’t landing
  • Success: Improved USP and offer, doubled sales and conversions

Before: Struggling for consultations. Now: Forced to turn FB ads down to keep up with appointment volume “Best thing we’ve tried”

CASE STUDY SUMMARY

  • Name: Vincent Turner @ The Texas Migraine Clinic
  • Location: Australia
  • Company: texasmigraineclinic.com
  • Market: Long-term, chronic migraine sufferers
  • Problem: Lacking enough consultations/appointments to grow, while serving a hyper-skeptical audience that needs help on their own timeline (launch deadlines don’t work)
  • Success: By focusing on the conversion bottleneck for 3 months, went from a shortage of consultations to turning their ads down because the consultation calendar was too full.

Double her price and scored her largest campaign win ever ($74k) – no launches necessary

CASE STUDY SUMMARY

  • Name: Laura Higgins
  • Location: Australia
  • Company: lalasocialclub.co
  • Market: Creative Service Providers
  • Problem: Hated launch campaigns and wanted to increase her prices without running exhausting campaigns.
  • Success: $74k contracted revenue without running a launch, setting a record for the highest revenue campaign ever — all while relaxing on a ski vacation

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