SUMMARY
- Time to Conversion is a critical metric to measure when your business relies on the quality of the relationship between you and your clients/students.
- Time to Conversion is defined as the time elapsed between the “Moment of Opt-in” and the “Moment of Purchase.”
- Most Internet Marketers aim to achieve a Time to Conversion of 30-days or less… because they believe anyone who doesn’t buy within 30 days is a “dead lead.”
- This means they default to high-pressure sales tactics to capture as many sales as possible within 30 days… at the cost of the long-term relationship.
- When you install long-term nurture and enrollment systems, your average Time to Conversion tends to go up because “old leads” that were considered “dead” end up purchasing, increasing your overall average.
- Most education businesses see Time to Conversion numbers of 3+ months or more… something that Launches and Evergreen Funnels don’t consider.
- Your list of leads (i.e. your email list) is an asset that increases in value over time.
- For consistent sales, don’t ask, “How do I get my NEW leads to BUY NOW?”
- Instead, ask, “How do I DISCOVER who in my audience is READY to buy RIGHT NOW?”