“I went from living on a hamster wheel to having two completely open days every week—and our profit is up more than 50%.”

CASE STUDY SUMMARY

• Name: Cathy Wagner

• Location: United States
• Company: RetailMavens
• Market: Indepenedent Retail Business Owners
• Problem: Running a 7-figure business with “so many client appointments back to back,” Cathy felt stuck in “this hamster wheel all the time.” The business wasn’t growing, she had become the bottleneck.
• Success: Reduced meetings by 42%, delegated down from 38 to ~12 clients and now has two full “What Else Is Possible” days each week. Cathy feels “peaceful,” works out regularly, is present for family and is exploring new business growth opportunities.

“I have two-thirds of my day free for the projects I love—
without the business falling behind.”

CASE STUDY SUMMARY

• Name: Wardee Harmon

• Location: United States

• Company: traditionalcookingschool.com

• Market: Traditional Christian Mothers

• Problem: “Unhappy, overwhelmed, and pulled in a million directions” with last-minute campaigns, limited energy, and little time for the personal or business projects she loved.

• Success: Created a daily schedule with two-thirds of the day reserved for high-priority projects, simplified operations, delegated low-value work, and increased profitability while working less.

“I’ve gone from doing 0-5 hrs at most a week on future projects to now doing consistently above 10 hours at least.”

CASE STUDY SUMMARY

• Name: David Martins
• Location: United Kingdom 
• Company: Tennis Business Academy
• Market: Tennis Coaches
• Problem: Stuck in delivery and admin. "What suffered was all the marketing campaigns, all the workshops that I wanted to create, all the emails that I wanted to write."
• Success: 10–15 hrs/week on "future projects". “Relaxed instead of frustrated”. Retention at an all-time high, and 3-4 new signups/month without heavy campaigns.

“Weekends are now blank space, and I’m attracting more of the right-fit clients I actually want to work with.”

CASE STUDY SUMMARY

• Name: Jeremy Enns

• Location: Canada / Spain
• Company: podcastmarketingacademy.com
• Market: Podcast Hosts and Creators
• Problem: Operating at a "breakneck" pace, working weekends, chasing too many projects, and making decisions without a clear filter for impact.
• Success: Cleared weekends completely, focused on fewer high-leverage projects, and began attracting more of the right-fit clients aligned with long-term goals.

“I’ve taken more time off this year than ever—and we’re on track for our biggest year yet.”

CASE STUDY SUMMARY

• Name: Sarah Archer
• Location: United Kingdom
• Company: saraharcher.co.uk
• Market: Speakers
• Problem: too reactive, too little white space and projects taking longer than they should—leaving her drained, unfocused, and without enough time to recharge.
• Success: Streamlined systems and boundaries so key projects get done faster, delegated more, took multiple guilt-free vacations, and attracted higher-caliber clients while creating a more sustainable rhythm.

“I shifted out of survival mode, and now I’m in a thrive mode... It’s helped me feel more confident and clear in my business as well.”

CASE STUDY SUMMARY

• Name: Samia Kornweibel
• Location: United States
• Company: LifeLense Coaching
• Market: Corporate Leaders
• Problem: Feeling “very confused about where I was going,” with “lots of negative thoughts” and “self doubt,” and “weighed down” by depression, leaving her stuck and unclear on her next business move.
• Success: Shifted out of “survival mode” into “Thrive mode,” where “the depression is gone, the weightedness is gone.” She now has the energy to “think strategically” at the end of her day, is showing up more fully in her business, and feels “much more myself”.