Hi, I’m Ross O’Lochlainn — proud Irishman and Canadian citizen, living in Montréal, Québec.
I’m a former engineer (two-time: Mechanical & Civil) turned business creativity coach.
I help creative founders make a bunch more money — and have way more fun — by helping them ship epic work that they love to make and other people love to buy. And I do it through the merging of Art + Business.
Where Soul meets Sales and Resonance meets Results.
Many founders build successful businesses, but then lose their creative edge. The joy disappears, The Work feels like uninspired drag — and, ultimately, sales performance drops.
They end up:
- Delegating their voice (to teams or tools), where it became diluted, causing shame.
- The business drifts toward pure commercialism (all money, no soul) — killing their joy and spark.
- Structure creeps up around them, and the business unintentionally smothers their creative expression, sending them into a unk
Things look successful, but sales and soul are not where they could (or should be).
What I’ve discovered: Art (real art, not aesthetics) is the essential component to the most effective business creativity. And once you get a founder to unlock their dormant Creative Motherf*ckery by the merging of the founder Artistic Expression + Commercial Production, it unlock a new level of superior creative output.
More: the founders who will win in a post-AI era are those who embrace Soul-Driven Work, not Machine-Driven Content.
Personally, I run my business using the Creative Mofo Model on just two days of delivery/week, giving me three days of whitespace. And $50K/month in profit. No sales calls. No launches. Just a tiny lean team of me and my wife.
This lets me train BJJ every day, vibe code software on the side, and make music when I feel like it.
If you’d like to see the sorts of results that Creative Motherf*ckery can produce for your, like it has for others, check out:
- My Business Intention – outlining the business and life I’m creating for myself
- My case study with Taki Moore
- Some of my other client case studies.
- My essay on Creative Motherf*ckery – Create Immensely Profitable & Remarkable Work By Merging Art + Business for Superior Results.
And if you’d like to get started with discovering your own CMF journey, check out some of the tools, trainings, and resources here.
Understand: The Work doesn’t have to feel like a drag. It can feel like yours again. And making it so is the best thing you can do for your business performance.
— Ross
